Why 1/3 of San Diego Homes Don’t Sell, And the One Simple Shift in Perspective That Instantly Fixes It!

If your San Diego County Home Expired, was cancelled, or was withdrawn from the market more than once, you're going to hate this blog.

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

In 2026, roughly 1 in 3 homes listed in San Diego will fail to sell. Not because the home is bad. Not because there are no buyers. But because the price misses the buyer’s reality.

And once a home sits, buyers assume something is wrong. That’s when price cuts start. Then negotiations weaken. And the seller ends up chasing the market instead of leading it.

The biggest question is simple:

What is the right number to price your home at to accomplish:

1. Selling it
2. Getting the maximum price

And the order matters.

Because you can’t do #2 if you fail at #1.

Where most sellers go wrong

A lot of homeowners think like this:

• “If I get my price, then I’ll sell.”
• “If I don’t, I’ll just wait.”

The problem? Buyers have other choices, and you're always competing with people who have to sell, even if you're not desperate; they may be. 

Buyers care what your home offers them and what it's worth to them. They do this by comparing all options and a variety of neighborhoods.

When they find one that stacks up favorably to their other choices, they make an offer. It's simple. 

For the I'll Just Wait Crowd
Waiting doesn’t guarantee you’ll get your number later. And when the market shifts, your number might be higher than what buyers are willing to pay. 

We see this a lot, serial expired listings, the same owner keeps listing with the same or sometimes different agents, and keeps not selling, like a sick game. 

The weird thing is, many times values have risen, and they increase their asking price to ensure it doesn't sell. Bizzare. 

Needless to say, this isn't the type of client I want to collaborate with. 

The one simple shift that fixes this

The goal is not just to sell your home. The goal is to sell your home for the maximum price the market will pay — today.

That means pricing your home the way buyers think about it. Not the way sellers think.

If you would like to see this fresh approach and are realistic and motivated to sell, call or text me, and I'll send you a free analysis customized for your home. George Lorimer at 619-846-1244.

We'll view your home through the eyes of a buyer:

• Your home vs active listings
• Your home vs competing secondary neighborhoods
• Your home vs what just sold
• Your home vs what feels like “too much work.”

When your home wins those comparisons, it sells. When it doesn’t, it sits.

There are two reasons why collaborating with me will work versus you doing it yourself or another agent. 

1. You're probably too biased about your home, and you need a neutral perspective to do it right.

2. 90%+ of other agents use comps or online estimates; they don't have my pricing tools, 1000+ San Diego home sales, and an MBA in real estate.