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Here’s What I’m Hearing From Buyers and Sellers in San Diego...
 

  • Buyers are saying: “I’d buy a home if prices dropped and rates were back at 3%.” (not going to happen).
  • Sellers are saying: “I’d sell if I could get my price.” (Sellers are facing more competition.)

Here’s the truth from someone who’s sold San Diego homes for 25+ years:
 
  • Prices have remained flat since the rates increased in 2022.
  • And mortgage rates aren’t going back to 3%.

Right now, we’re in a normal market — not a frenzy, but still very active if you know how to play it right.

Find out what your home will sell for today


3 Costly Mistakes San Diego Home Sellers Are Making in 2025


Mistake #1: Waiting for the “Perfect Market”

Many homeowners are holding off, hoping for lower rates or higher prices. Reality check: we’re near all-time high prices now — and 25% of homes that hit the market don’t sell at all.

What to Do: If you’re serious about selling, price your home to attract buyers and stand out from the neighbors — not just match them.

Mistake #2: Ignoring the Competition

Over 58% of sellers end up reducing their price — usually because they priced too high and ignored the other homes buyers are comparing.

What to Do: Study the active market, not just the past sales. Homes that sell quickly are typically those that look the best and offer the best value.

Mistake #3: Thinking Time Is on Your Side

Summer is flying by.

What to Do: If you're considering selling or buying, take action now while selection is still favorable and buyers are actively looking.

Bottom Line:

It’s still very possible to sell your home in a week or two — and to get a good deal on your next home purchase. But you have to be in the game, not sitting on the sidelines.

Do you need to buy a new home before yours sells? Ask me about my Buy Before You Sell Program.

Want top dollar without months of hassle? Let's get Cash offers first, then price it right on the open market and get bids.

That way, you can maximize your demand and achieve the highest price.

Call/Text me at 619-846-1244, Make smart decisions in this market — get your personalized advice before making a move.


Talk soon,

George Lorimer

Your Home Sold Guaranteed or I'll Buy It!

www.GeorgeLorimer.com

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San Diego County Housing Summary


What’s Your Home Worth?

 
  • INVENTORY: The active listing inventory over the past couple of weeks decreased by 45 homes, down 1%, and now stands at 6,365. Last year, there were 4,459 homes on the market, 1,906 fewer homes, or 30% less. The 3-year average before COVID (2017-2019) was 7,083, which is 11% higher. From January through July, 25% fewer homes came on the market compared to the 3-year average before COVID (2017-2019), 8,289 less. Yet, 3,671 more sellers came on the market this year than last, and 7,654 more compared to 2023.
     
  • DEMAND: Buyer demand, the number of pending sales over the prior month, rose from 1,840 to 1,849, up nine pending sales, or nearly unchanged. Last year, there were 1,801 pending sales, 3% less. The 3-year average before COVID (2017-2019) was 3,271, which is 77% higher.
     
  • MARKET TIME: With supply falling and demand nearly unchanged, the Expected Market Time, the number of days to sell all San Diego County listings at the current buying pace, decreased from 105 to 103 days in the past couple of weeks. Last year, it was 74 days, substantially faster than today. The 3-year average before COVID (2017-2019) was 66 days, which is also significantly faster than today.
     
  • LUXURY: In the past two weeks, the Expected Market Time for homes priced between $2 million and $4 million decreased from 152 to 128 days. For homes priced between $4 million and $6 million, the Expected Market Time decreased from 236 to 197 days. For homes priced above $6 million, the Expected Market Time increased from 418 to 438 days.
     
  • DISTRESSED HOMES: Short sales and foreclosures combined, comprised only 0.5% of all listings and 0.9% of demand. Only eight foreclosures and 27 short sales are available today in San Diego County, with a total of 35 distressed homes on the active market, up 8 from two weeks ago. Last year, 11 distressed homes were on the market, similar to today.
     
  • CLOSED SALES: There were 2,009 closed residential resales in June, up 1% compared to June 2024’s 1,996 and down 4% from May 2025. The sales-to-list price ratio was 98.8% for San Diego County. Foreclosures accounted for 0.1% of all closed sales, and short sales accounted for 0.3% of all closed sales. That means that 99.6% of all sales were sellers with equity.
 
Copyright 2025—Steven Thomas, Reports On Housing—All Rights Reserved. This report may not be reproduced in whole or in part without express written permission from the author.

ProWest Properties, DRE# 01146839, *conditions apply. 

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In This Issue:

  1. Should I Sell Or Wait? A Guide To Timing The Market - Timing can make a huge difference in your profit—and your experience.

  2. How To Get Pre-Approved And Know What You Can Afford - This guide walks you through how to get pre-approved smartly.

  3. What Every Smart Buyer Needs To Know Before Making An Offer - Making an offer is one of the most important moments in the buying process.



Should I Sell Or Wait? A Guide To Timing The Market


Summary

The question every homeowner asks: should I sell now or wait? Timing can make a huge difference in your profit—and your experience. This guide helps you evaluate local market trends, personal financial goals, and seasonal factors to make the smartest move. Whether you’re chasing top dollar or just trying to avoid stress, this report gives you the insights and tools to choose your best moment to sell.


Selling your home is about more than just picking a price—it’s about picking the right time. But how do you know when that is? Market conditions, personal timing, and even the season can all impact your success. Here’s how to assess whether now is the time to sell—or if you’d be better off waiting.

Home Selling Home Selling
  1. Understand Local Market Conditions
    Real estate is hyper-local. National headlines may talk about a “hot” market, but your city—or even your neighborhood—could tell a different story. Look at:
    • Current inventory (Are there lots of homes like yours for sale?)
    • Average days on market
    • List-to-sale price ratios
    • Recent comparable sales (comps)

    Your agent can provide a Comparative Market Analysis (CMA) and market trend reports specific to your area.

  2. Know the Difference Between a Buyer’s and Seller’s Market
    • A seller’s market has low inventory and high demand—prices rise, homes sell fast.
    • A buyer’s market has more homes than buyers—prices level off or drop, and sales slow.

    Knowing where your area stands helps you gauge how competitive your sale might be and what pricing strategy to use.

  3. Watch Interest Rates
    Interest rates affect what buyers can afford. When rates are low, buyer demand increases—often pushing prices up. Rising interest rates, on the other hand, shrink affordability and can cool the market. Your window to sell high might close if rates climb.

  4. Consider Seasonal Trends
    Traditionally, spring and early summer are peak selling seasons. Families prefer to move before school starts, and homes show better in good weather. However, in low-inventory markets, fall and winter can still be strong, especially if serious buyers remain active while competition drops.

  5. Factor in Your Financial Goals
    • Need equity to buy your next home?
    • Looking to downsize and reduce expenses?
    • Want to cash out while prices are high?
    • Your personal goals matter. Sometimes the best time to sell isn’t about the market—it’s about your life stage and financial planning.
  6. Evaluate Your Home’s Condition
    Are you ready to list now, or would a few small improvements boost your value? Sometimes waiting a few months to do low-cost upgrades (paint, landscaping, lighting) can significantly raise your sale price and speed up your sale.

  7. Think Long-Term: Are Prices Still Rising?
    If local prices have been rising steadily for years, they may level off or correct soon. If you’ve already gained substantial equity, it may be smart to sell while the market’s strong—before conditions shift.

  8. Ask Your Agent About Timing Strategies
    Top agents track market cycles and can help you time your sale for maximum exposure and minimal stress. Ask:
    • Is now a good time for my type of home in this neighborhood
    • What’s happening with inventory, buyer demand, and local pricing?
    • If I wait 3–6 months, what might change?

Conclusion:
There’s no universal “right time” to sell—but there is a right time for YOU. With the right local insights, a realistic market view, and a clear understanding of your goals, you can make the move that makes the most sense. When in doubt, consult a professional—and trust the data, not just the headlines.



How To Get Pre-Approved And Know What You Can Afford



Summary

Getting pre-approved is an essential step in buying a home, but many buyers worry about its effect on their credit. This guide walks you through how to get pre-approved smartly, what documents you'll need, how lenders calculate affordability, and how to avoid common pitfalls. You'll also learn how to protect your credit during the process and avoid overborrowing. It's everything a savvy buyer needs to know to prepare financially and compete with confidence.



Getting pre-approved for a mortgage is a smart and often necessary, first step when buying a home. It tells you how much you can afford, shows sellers you're serious, and sets the foundation for a smoother purchase. But many buyers worry that the process could hurt their credit score, complicate their finances, or commit them to terms they don't fully understand. This guide explains how to get pre-approved the smart way, without damaging your credit or overextending your budget.

Home Selling Home Selling Pre-Qualification vs. Pre-Approval: Know the Difference

Pre-qualification is a basic estimate based on self-reported information. It's useful for early budgeting, but it doesn't carry weight with sellers. Pre-approval, on the other hand, is a more formal process where a lender reviews your credit, income, debt, and assets to issue a conditional commitment. A pre-approval letter shows sellers you're ready to buy and gives you the confidence to act quickly.

Why Pre-Approval Matters

In a competitive market, homes can receive multiple offers within days or even hours. Buyers without a pre-approval are often passed over for those who are financially ready. Pre-approval also helps you set realistic expectations. You'll know your exact price range, estimated interest rate, and monthly payment, helping you avoid heartbreak from falling in love with homes you can't afford.

Will It Hurt My Credit?

Lenders must check your credit to issue a pre-approval, and this results in a “hard inquiry.” While a single hard inquiry may slightly lower your score (usually by fewer than 5 points), it's temporary and won't cause long-term harm. Shopping around with multiple lenders within a 30–45 day window typically counts as one inquiry for credit scoring purposes. So don't worry about comparing offers—just do it within a tight timeframe.

Documents You'll Need

Getting pre-approved means submitting documentation. Most lenders will request:

  • Recent pay stubs (2–4 weeks)
  • W-2s or tax returns (last 2 years)
  • Bank statements (last 2 months)
  • Credit report (pulled by the lender)
  • Identification (driver's license or passport)
  • List of debts (student loans, auto loans, credit cards)

Having these ready speeds up the process and shows you're prepared.

How Lenders Determine What You Can Afford

Lenders calculate affordability using your debt-to-income ratio (DTI). This is the percentage of your gross monthly income that goes toward debt payments, including your projected mortgage, taxes, insurance, and existing obligations. Most lenders want your DTI to be below 43%, though some programs allow higher. Your credit score, income stability, and savings also influence your approval and loan terms.

How to Avoid Over-Borrowing

Just because you're approved for a certain amount doesn't mean you should spend it. Many buyers get caught up in “buying at the max” rather than buying smart. Use a mortgage calculator to explore how interest rates, down payments, and taxes impact your monthly payment. Budget for maintenance, emergencies, and lifestyle goals, not just the mortgage itself.

Tips for Protecting Your Credit Before and After Pre-Approval
  • Don't open new credit lines or close existing ones.
  • Don't finance a car or large purchase while applying.
  • Pay your bills on time, especially credit cards.
  • Keep balances below 30% of your credit limit.

Your lender will likely do a final credit check before closing, so don't sabotage your approval by making changes after you've been pre-approved.

Should You Get Pre-Approved With Multiple Lenders?

Yes, shopping around can save you thousands. Different lenders offer different rates, fees, and terms. Just keep all applications within a 2-week period to minimize credit impact. Compare Loan Estimates, which outline all key terms, including interest rate, APR, closing costs, and projected monthly payment.

How Long Does Pre-Approval Last?

Pre-approval letters typically last 60–90 days. If your home search takes longer, you may need to update your financials and get a new letter. Keep in touch with your lender and notify them of any changes in employment, income, or debts.

Common Mistakes to Avoid
  • Starting your home search without pre-approval.
  • Assuming your approval amount = your budget.
  • Making big financial changes after pre-approval.
  • Not understanding the full cost of homeownership.

Getting pre-approved is a powerful tool for buyers, but only when done strategically. By preparing your finances, protecting your credit, and working with the right lenders, you'll enter the market with confidence and clarity. It's not just about how much you can borrow—it's about how to buy smart. With the right approach, you'll get the keys to your dream home without compromising your financial future.



What Every Smart Buyer Needs To Know Before Making An Offer



Summary

Making an offer is one of the most important moments in the buying process and it's where many deals go wrong. This guide gives buyers the edge by explaining how to research comparable sales, structure contingencies, and respond to counteroffers. We also walk you through key legal terms and emotional decision-making traps. It's your blueprint for writing a strong, smart, and confident offer.



Making an offer on a home is one of the most critical and nerve-wracking steps in the entire buying process. It's the moment your house hunt turns serious, and a well-crafted offer can be the difference between winning your dream home or watching someone else move in. But a rushed or poorly written offer can backfire, costing you money, leverage, or even the house itself. This guide covers exactly what every smart buyer needs to know before putting pen to paper.

Home Selling Home Selling Understand Market Conditions First

The first step in preparing to make an offer is to understand the current market. Are homes in your desired area selling quickly or lingering on the market? Are bidding wars common, or are sellers negotiating heavily? Your offer strategy should change depending on whether it's a buyer's market, seller's market, or somewhere in between. Ask your real estate agent for local data, including days on market, average sale-to-list ratios, and how many homes are selling over asking price.

Know the Home's Value Before Offering

Don't rely solely on the listing price. Smart buyers dig deeper by reviewing recent comparable sales; homes with similar size, condition, age, and location that have sold in the past 3–6 months. Your agent can prepare a comparative market analysis (CMA) to guide your decision. Understanding the real market value will help you avoid overbidding or missing out by underpricing.

Review Disclosures and Property Reports

Before submitting an offer, carefully review all seller disclosures and inspection reports provided. These might reveal structural issues, zoning concerns, or neighborhood nuisances that affect the home's value. If you identify any red flags, discuss them with your agent and consider adjusting your offer accordingly. Ignoring these details now can lead to serious buyer's remorse later.

Strategize Your Offer Amount

Deciding how much to offer isn't just about affordability, it's about motivation, competition, and risk tolerance. In a hot market, you may need to offer full price or above. In a slower market, you might have room to negotiate. Talk with your agent about the seller's situation; are they motivated, relocating quickly, or sitting on the market for too long? All of this can influence how aggressive or conservative your offer should be.

Understand Contingencies and How They Protect You

Contingencies are conditions that must be met for your offer to go through. Common contingencies include financing (you must be approved for a loan), inspection (the home must pass an inspection), and appraisal (the home must be valued at or above the sale price). These clauses protect you, but they can also weaken your offer. In competitive markets, sellers prefer offers with fewer contingencies. Know when to use them and when you might need to waive or modify them to stay competitive.

Secure Financing First

You should already be pre-approved for a mortgage before making an offer. Include your pre-approval letter with the offer to show you're a serious buyer. This can often be the deciding factor between two similar bids. Also, have your down payment and earnest money deposit ready to go—delays can derail negotiations.

Set a Reasonable Closing Timeline

Be flexible and realistic about your timeline. A typical closing takes 30 to 45 days, but the seller might have a preferred date. Being accommodating with the closing timeline can make your offer more appealing, especially if the seller is trying to line up a move.

Consider Adding a Personal Touch

In some cases, especially when competing with similar offers, writing a heartfelt letter to the seller can tip the scales in your favor. Tell them what you love about the home, why it's perfect for your family, and how you'll care for it. Avoid over-sharing or making promises you can't keep, but do express genuine enthusiasm. Sellers often want to feel their home is going to the right person.

Understand the Offer Contract

A real estate offer is a binding legal agreement. Make sure you fully understand each section of the contract: purchase price, deposits, contingencies, timelines, included items (like appliances), and expiration date of the offer. Don't rely solely on your agent to explain, read it yourself and ask questions. This is your opportunity to protect your interests.

Prepare for Counteroffers and Negotiation

Very few offers are accepted as-is. Be ready to negotiate on price, closing costs, repairs, or even occupancy dates. Don't panic if the seller counters your offer. Use this as a conversation. Define your limits in advance: how much are you willing to bend, and at what point are you prepared to walk away? A calm, thoughtful negotiation can lead to a better deal for everyone.

Making an offer is more than just a number, it's a strategy that combines research, timing, and psychology. By understanding the market, preparing your finances, reviewing documents carefully, and working with a skilled agent, you can make an offer that stands out for all the right reasons. The more informed and strategic you are before you submit your offer, the more confident you'll be during negotiation and the better your odds of landing the right home at the right price.



San Diego County Housing Report: Go for Gold, No Waiting


Strongest Cash Offer

San Diego County Housing Report: Go for Gold – Don’t Wait 

August 6, 2024
Mortgage Rates have plunged from 7.5 to 6.52% today, opening up a window of opportunity for buyers who should not wait.

 
A Window of Opportunity
Since rates have dropped in anticipation of future Federal Reserve rate cuts, now is the ideal time, and waiting will prove to be the incorrect strategy.
 
Olympic gold medal winners perfect their game plans and execute precise timing and strategy to succeed. On the track, many runners wait too long for their final push and cross the finish line out of medal contention. The commentators exclaim that they “should have gone sooner.” The athletes are left second-guessing themselves, wishing they had not waited.

Get a free copy of this report.
 
Many buyers have been sitting on the sidelines, waiting for rates to come down. Now that rates have plummeted from 7.5% in April to 6.52% today, according to Mortgage News Daily, many buyers wonder if they should pull the trigger and purchase now or wait for rates to fall further. Sitting on the fence and waiting will prove to be the incorrect strategy, leaving many to wish that they had bought sooner.
 
Long-term, 30-year mortgage rates move ahead of the Federal Reserve Rate cuts. The Federal Reserve (Fed) has not cut rates once since the historical increases from 2022 through 2023, yet mortgage rates have moved all over the place, even eclipsing 8% last October. The movement is based on where investors believe the direction that the Fed’s short-term Federal Funds rate policy will move.

With inflation continuing to ease, the job market cooling, and unemployment rising, it is becoming increasingly clear that the FED is too restrictive, and they will need to cut rates when they meet in mid-September. As a result, in less than two weeks, mortgage rates have plunged from 6.91% to 6.52% today. September’s rate cut, currently projected to be a 0.5% snip by Wall Street, is already baked into today’s mortgage rates. When they do trim the Federal Funds rate in September, do NOT expect mortgage rates to drop another 0.5%. This is where buyers sitting on the sidelines are mistaken. They hear that the Fed will cut, but the headlines and news refer to the short-term Federal Funds rate, not long-term mortgage rates. When they do cut, expect credit card, automobile, and equity lines of credit rates to all drop, which are all tied to the Federal Funds rate, but NOT long-term rates utilized in purchasing homes.

Sincerely,
Steven Thomas
Quantitative Economics and Decision Sciences
 Copyright 2024—Steven Thomas, Reports On Housing—All Rights Reserved. This report may not be reproduced in whole or in part without express written permission from the author. Our report license allows us to distribute to consumers, not other licensees or affiliates, title escrow, and mortgage.